The Do's and Don'ts of Demo Tables

The purpose of an in-store demo is to attract guests of the store to the brand you are representing. Even with the limited items provided, there are still ways to make the simplest demo better. All you need is an eye for detail and some creativity. 

The best way to present a product is to do just that: make your demonstration table presentable. Simple ways to dress up your table include:

1.     Make sure you use a tablecloth. A quick way to appear unprofessional is by allowing guests to see the boxes stacked up underneath the table – make sure those stay covered!

2.     When setting up the product table, use some care and come up with a pattern. Organize the display products so it looks neat and clean.

3.     Look around you! What can be used? Is there a small plant somewhere? Ask the venue management before using any products, but most managers will be appreciative of your interest.

It is also just as easy to make a table look unattractive and, worst yet, unprofessional. Make sure to never have on the table:

1.     Your cell phone, or other personal items, such as a purse.

2.     Trash – always keep a bag or box handy, and away from the eyes of the guests.

3.     Logistic sheets, time sheets, or other event material from your agency.

4.     Set up boxes – these should always be under the table, and as mentioned, covered by the tablecloth.

Be sure to visit the Linking Promotions website at www.linkingpromotions.com. 

Our Tips for a Successful In-Store Demo

Here at Linking Promotions, we specialize in the activation and planning of promotional events of all types: trade shows, conventions, brand development, sporting events, automotive, retail, entertainment, and food demos. One of the many types of events would be sales driven demo that normally located in retail locations.

With eight years and countless successful events behind us, today we would like to share some our tips for a successful in-store demo.

DEMO TIPS
1. Professional and appropriate attire. Depending on the type of demo that it is, there are different wardrobe requirements. Some may ask for gloves, hair nets or aprons. Any part of the required outfit is important, and missing one part of it may appear unprofessional or even unsanitary.

2. A hospitable attitude. The ideal candidate for a demonstration is somebody outgoing that enjoys talking with people. The job demands demo models to be friendly and attentive to each person that approaches their station.

3. A knowledge of the product. People will ask questions about the product, and a demonstrator that is unaware of how to answer their question may turn somebody away from what you’re selling. Be sure to read and learn all informational tools that may be useful to your product.

4. An attractive set-up. A person casually walking through a supermarket or liquor store may not immediately notice a table with samples on it, as they are probably shopping with a specific purpose outside of what you’re trying to sell. Make sure that the table set-up is presentable, eye-catching and professional. This includes using tablecloths and brochures or signs of the product.

5. Punctuality. As important for any job, keep in mind that as a demo model you need to be on time! The less time that you are in the stores, the less people that will be approached to buy your product. As the saying goes, time is money!

Be sure to visit our website at www.linkingpromotions.com.