Tour The World- With Wines

This month our field Links took to Walgreens stores to conduct samplings of Tour Guide Selection Wines while pairing with delicious chocolates. Our promotional staff encourage all guests who enter Walgreen's to begin the journey around the world by tasting a taste of our samples. Guests are first offered a refreshing taste of the Sea Cave Sauvignon Blanc from New Zealand. Up next on this trip is Nolita, a Pinot Grigio from Italy. Our Next stop is Argentina with a Malbec, decadently named Rancho Alto. Escamas del Dragon brings us to our final destination, a Cabernet Sauvignon from Chile. All of these wines are offered with a pairing of Ritter Chocolates for a fuller experience.

                This Mother’s day promotion is going on this weekend at various Walgreens locations around Florida.  Make sure to stop by and pick up a bottle and chocolate!

The Do's and Don'ts of Demo Tables

The purpose of an in-store demo is to attract guests of the store to the brand you are representing. Even with the limited items provided, there are still ways to make the simplest demo better. All you need is an eye for detail and some creativity. 

The best way to present a product is to do just that: make your demonstration table presentable. Simple ways to dress up your table include:

1.     Make sure you use a tablecloth. A quick way to appear unprofessional is by allowing guests to see the boxes stacked up underneath the table – make sure those stay covered!

2.     When setting up the product table, use some care and come up with a pattern. Organize the display products so it looks neat and clean.

3.     Look around you! What can be used? Is there a small plant somewhere? Ask the venue management before using any products, but most managers will be appreciative of your interest.

It is also just as easy to make a table look unattractive and, worst yet, unprofessional. Make sure to never have on the table:

1.     Your cell phone, or other personal items, such as a purse.

2.     Trash – always keep a bag or box handy, and away from the eyes of the guests.

3.     Logistic sheets, time sheets, or other event material from your agency.

4.     Set up boxes – these should always be under the table, and as mentioned, covered by the tablecloth.

Be sure to visit the Linking Promotions website at www.linkingpromotions.com.