The Do's and Don'ts of Demo Tables

The purpose of an in-store demo is to attract guests of the store to the brand you are representing. Even with the limited items provided, there are still ways to make the simplest demo better. All you need is an eye for detail and some creativity. 

The best way to present a product is to do just that: make your demonstration table presentable. Simple ways to dress up your table include:

1.     Make sure you use a tablecloth. A quick way to appear unprofessional is by allowing guests to see the boxes stacked up underneath the table – make sure those stay covered!

2.     When setting up the product table, use some care and come up with a pattern. Organize the display products so it looks neat and clean.

3.     Look around you! What can be used? Is there a small plant somewhere? Ask the venue management before using any products, but most managers will be appreciative of your interest.

It is also just as easy to make a table look unattractive and, worst yet, unprofessional. Make sure to never have on the table:

1.     Your cell phone, or other personal items, such as a purse.

2.     Trash – always keep a bag or box handy, and away from the eyes of the guests.

3.     Logistic sheets, time sheets, or other event material from your agency.

4.     Set up boxes – these should always be under the table, and as mentioned, covered by the tablecloth.

Be sure to visit the Linking Promotions website at www.linkingpromotions.com. 

Cupcake Vodka and FlipFlop Rum, Demonstrated at Yelp! Party on South Beach

Yelp's Jet Set Fete at The National Hotel took place this past Thursday, April 5, and featured drinkables and edibles from a large variety of vendors. The event was free, but party-goers were encouraged to donate $10 for the Humane Society of Greater Miami's Young Professional Group, PetNet, and all proceeds went towards homeless animals.  Linking Promotions staffed five promotional models and one bartender for Cupcake Vodka, Cupcake Wines, Flipflop Rum and Flipflop Wines at the poolside bar. Guests were entertained by DJ Cockpit, JC on the Electric Violin, and live performances by Shameless Burlesque.  Students from the Art Institute of Design presented a fashion show of hand-crafted and personal designs based around the 1940's and 1950's style, which coincided with the theme of the event.

Cupcake Vodka comes in many unique flavors, including Vanilla and Ginger Snap, as well as the six-times distilled flavorless vodka. Guests were given cards displaying recipes to make with these flavors, along with a barcode that, when scanned by your phone, can provide the consumer with more recipes. One quick and easy recipe included the Root beer Float, which is the Cupcake Vanilla with Root Beer. Similarly, Flipflop Rum is available in either Silver or Spiced. It is recommended that the Spiced Rum be combined with 1 to 3 parts orange juice to taste. The wines for both of these brands includes a wide selection of whites, reds and bubbly to fit with any consumers desires.


Be sure to visit the Linking Promotions website at www.linkingpromotions.com. 

KIA Motors Activates for the NBA Season

KIA Motors is setting up activations in various basketball stadiums during the NBA season and Linking Promotions is joining them in Miami, at the American Airlines Arena, and in Orlando, at the Amway Center. As the KIA Optima is the official car of the NBA, it is only expected that the giveaways from the car brand be plenty: and they have been. In Orlando, during the Orlando Magic game, a fan could participate in a contest with the prize being a car. The contest required the fan to shoot and make three free throw shots and a half-court shot. Activations in Miami for the Miami Heat games will begin this Sunday and Linking Promotions’ promotional models will be giving away prizes for participating in interactive contests as well.

Training for the Orlando activation was prepared by Linking Promotions at the KIA of Orlando. On display in the Amway Center is the Kia Optima, and in the American Airlines arena there is a Kia Optima as well as the Kia Sorento. The Kia Optima is a sporty and modern 4-door car that features a heated steering wheel and bio care heated seats for those cold days. The Kia Sorento is a SUV that has a panoramic sunroof and a 6-speed gate-type auto transmission which can help save the driver up to 12% in fuel compared to other auto transmission styles.

Linking Promotions has been at the Amway Center for the entirety of the season so far. The Orlando Magic currently has a record of 13-9, with their next game being tonight at home verse the Cleveland Cavaliers. Joining Kia for the first time this season, Linking Promotions will be in attendance of the Sunday evening Toronto Raptors game, the old team of Miami Heat starter Chris Bosh. The Miami Heat currently holds a record of 16-6, with an away game this evening verse the Philadelphia 76ers.

Be sure to visit our website at www.linkingpromotions.com.