KIA Motors Heads to NBA Championship with the Miami Heat

The Miami Heat has been crowned the National Basketball Association (NBA) Champions, and Miami celebrated Monday with a parade through Downtown. Linking Promotions staff has been representing KIA – whose Optima brand is the official sponsor of the NBA – with automotive marketing throughout the season in the AmericanAirlines Arena. Our promotional specialists have been responsible for speaking with the crowd, conducting quality interactions, and representing KIA in a professional and enthusiastic manner.

The AmericanAirlines Arena is an ideal concert venue, as well as an award show venue and host of many wrestling events. The Heat brings in a rather large crowd, filling an average of 19,935 seats for each home game. They had a grand total of 657,855 fans in attendance for the entire season.

The Miami Heat beat the Oklahoma City Thunder this year after five games. The last time they won the championships was in 2006 verse the Dallas Mavericks.


Linking Promotions would like to thank all of the KIA dealerships in the South Florida area: Braman Kia, Coral Springs Kia, Esserman International Kia, Gunther Kia, Hollywood Kia, Kendall Kia, Phil Smith Kia, and Miami Lakes Kia. Please visit the Linking Promotions website for more about our company: www.linkingpromotions.com

KIA Motors Activates for the NBA Season

KIA Motors is setting up activations in various basketball stadiums during the NBA season and Linking Promotions is joining them in Miami, at the American Airlines Arena, and in Orlando, at the Amway Center. As the KIA Optima is the official car of the NBA, it is only expected that the giveaways from the car brand be plenty: and they have been. In Orlando, during the Orlando Magic game, a fan could participate in a contest with the prize being a car. The contest required the fan to shoot and make three free throw shots and a half-court shot. Activations in Miami for the Miami Heat games will begin this Sunday and Linking Promotions’ promotional models will be giving away prizes for participating in interactive contests as well.

Training for the Orlando activation was prepared by Linking Promotions at the KIA of Orlando. On display in the Amway Center is the Kia Optima, and in the American Airlines arena there is a Kia Optima as well as the Kia Sorento. The Kia Optima is a sporty and modern 4-door car that features a heated steering wheel and bio care heated seats for those cold days. The Kia Sorento is a SUV that has a panoramic sunroof and a 6-speed gate-type auto transmission which can help save the driver up to 12% in fuel compared to other auto transmission styles.

Linking Promotions has been at the Amway Center for the entirety of the season so far. The Orlando Magic currently has a record of 13-9, with their next game being tonight at home verse the Cleveland Cavaliers. Joining Kia for the first time this season, Linking Promotions will be in attendance of the Sunday evening Toronto Raptors game, the old team of Miami Heat starter Chris Bosh. The Miami Heat currently holds a record of 16-6, with an away game this evening verse the Philadelphia 76ers.

Be sure to visit our website at www.linkingpromotions.com.