Florida Blue

Blue Cross Blue Shield is now called Florida Blue! The name represents the commitment they have made to put Florida residents first! This weekend Florida Blue was at attendance at two major NBA games, the Miami Heat and Orlando Magic. Our awesome links were on site at each market to promote a healthy living and healthy lifestyle. To help promote a healthy lifestyle our Linking Chef prepared a red salsa to go along with multigrain chips.

 Sunday our Links were onsite at the American Airlines Arena before the Miami Heat game with stationary bikes. The bicycles came with a Vitamix machine attached; the time clock on the table encouraged the guests to take interest in creating their own salsas! The guests raced against the clock to to see who made salsa in less time, the winner

received a congratulatory gift.

Here is the recepie prepared at both locations:

Red Salsa recipe:

½ Medium Onion

1 Jalapeno Chile Pepper

¼ Cup Fresh Cilantro

1 Teaspoon Fresh Lemon Juice

1 Teaspoon Salt

6 Ripe Roma Tomatoes

Linking Promotions takes healthy living very seriously; we would like to encourage you to visit the Florida Blue: http://www3.bcbsfl.com/wps/portal/bcbsfl

Visit us at www.linkingpromotions.com

 

KIA Motors Heads to NBA Championship with the Miami Heat

The Miami Heat has been crowned the National Basketball Association (NBA) Champions, and Miami celebrated Monday with a parade through Downtown. Linking Promotions staff has been representing KIA – whose Optima brand is the official sponsor of the NBA – with automotive marketing throughout the season in the AmericanAirlines Arena. Our promotional specialists have been responsible for speaking with the crowd, conducting quality interactions, and representing KIA in a professional and enthusiastic manner.

The AmericanAirlines Arena is an ideal concert venue, as well as an award show venue and host of many wrestling events. The Heat brings in a rather large crowd, filling an average of 19,935 seats for each home game. They had a grand total of 657,855 fans in attendance for the entire season.

The Miami Heat beat the Oklahoma City Thunder this year after five games. The last time they won the championships was in 2006 verse the Dallas Mavericks.


Linking Promotions would like to thank all of the KIA dealerships in the South Florida area: Braman Kia, Coral Springs Kia, Esserman International Kia, Gunther Kia, Hollywood Kia, Kendall Kia, Phil Smith Kia, and Miami Lakes Kia. Please visit the Linking Promotions website for more about our company: www.linkingpromotions.com

Miami HEAT and Kia's Family Friendly Activation

The Miami HEAT Family Festival took place March 11, 2012, and raised over $455,000 for the community. The NBA players roamed the event with their wives and children, and interacted with guests. Kia was in attendance with a contest the crowds could not resist: a chance to win $1,000 towards the Family Festival Silent Auction for whoever can correctly guess the number of basketballs inside of two ice sculptures. The sculptures were part of the Ice Luge Photo Op display where families and guests could pose with their favorite HEAT players. Along with this contest, Kia donated $1,000 to the Miami HEAT Charitable Fund.

Three promotional specialists from Linking Promotions handled the activation, encouraging guests to enter the contest and informing them about the Kia Optima that was on display. HEAT/Kia rally towels were given out as well. At the conclusion of the contest, our specialists distributed the contest’s basketballs on a first come, first serve basis. The activation focused around lead collection, and an interactive contest with great giveaways, such as this one, is always a good technique to bump up your lead generation!

Be sure to visit the Linking Promotions website at www.linkingpromotions.com.