Strongbow Blog

Linking Promotions has been chosen to staff Strongbow Cider demo activations at over 

100+ locations ranging from 

Winn-Dixie to Total Wine throughout the state of Florida. Our staffing agents have been hard at work choosing the best of the Linking Staff to represent both Strongbow and Linking to their best potential. Strongbow Cider is the #1 selling hard cider in the world! This program allows consumers to sample the new flavors of Gold Apple and Honey & Apple before purchasing and a chance to enter into a sweepstakes to win a 3 night Golden Getaway to the Urban Orchard of their choice. Consumers will also walk away with a coupon for $1.50 off a 6-pack of bottles or 4-pack of cans to use immediately! The success of the past and future demos wouldn't be possible without our hard working Linking Staff as well as the dedication of our Staffing Agents to always select the best team for our extensive programs. Check out the pictures we received from Diana, Matthew and Barbara.

The Do's and Don'ts of Demo Tables

The purpose of an in-store demo is to attract guests of the store to the brand you are representing. Even with the limited items provided, there are still ways to make the simplest demo better. All you need is an eye for detail and some creativity. 

The best way to present a product is to do just that: make your demonstration table presentable. Simple ways to dress up your table include:

1.     Make sure you use a tablecloth. A quick way to appear unprofessional is by allowing guests to see the boxes stacked up underneath the table – make sure those stay covered!

2.     When setting up the product table, use some care and come up with a pattern. Organize the display products so it looks neat and clean.

3.     Look around you! What can be used? Is there a small plant somewhere? Ask the venue management before using any products, but most managers will be appreciative of your interest.

It is also just as easy to make a table look unattractive and, worst yet, unprofessional. Make sure to never have on the table:

1.     Your cell phone, or other personal items, such as a purse.

2.     Trash – always keep a bag or box handy, and away from the eyes of the guests.

3.     Logistic sheets, time sheets, or other event material from your agency.

4.     Set up boxes – these should always be under the table, and as mentioned, covered by the tablecloth.

Be sure to visit the Linking Promotions website at www.linkingpromotions.com. 

Cupcake Vodka and FlipFlop Rum, Demonstrated at Yelp! Party on South Beach

Yelp's Jet Set Fete at The National Hotel took place this past Thursday, April 5, and featured drinkables and edibles from a large variety of vendors. The event was free, but party-goers were encouraged to donate $10 for the Humane Society of Greater Miami's Young Professional Group, PetNet, and all proceeds went towards homeless animals.  Linking Promotions staffed five promotional models and one bartender for Cupcake Vodka, Cupcake Wines, Flipflop Rum and Flipflop Wines at the poolside bar. Guests were entertained by DJ Cockpit, JC on the Electric Violin, and live performances by Shameless Burlesque.  Students from the Art Institute of Design presented a fashion show of hand-crafted and personal designs based around the 1940's and 1950's style, which coincided with the theme of the event.

Cupcake Vodka comes in many unique flavors, including Vanilla and Ginger Snap, as well as the six-times distilled flavorless vodka. Guests were given cards displaying recipes to make with these flavors, along with a barcode that, when scanned by your phone, can provide the consumer with more recipes. One quick and easy recipe included the Root beer Float, which is the Cupcake Vanilla with Root Beer. Similarly, Flipflop Rum is available in either Silver or Spiced. It is recommended that the Spiced Rum be combined with 1 to 3 parts orange juice to taste. The wines for both of these brands includes a wide selection of whites, reds and bubbly to fit with any consumers desires.


Be sure to visit the Linking Promotions website at www.linkingpromotions.com.