Our Tips for a Successful In-Store Demo

Here at Linking Promotions, we specialize in the activation and planning of promotional events of all types: trade shows, conventions, brand development, sporting events, automotive, retail, entertainment, and food demos. One of the many types of events would be sales driven demo that normally located in retail locations.

With eight years and countless successful events behind us, today we would like to share some our tips for a successful in-store demo.

DEMO TIPS
1. Professional and appropriate attire. Depending on the type of demo that it is, there are different wardrobe requirements. Some may ask for gloves, hair nets or aprons. Any part of the required outfit is important, and missing one part of it may appear unprofessional or even unsanitary.

2. A hospitable attitude. The ideal candidate for a demonstration is somebody outgoing that enjoys talking with people. The job demands demo models to be friendly and attentive to each person that approaches their station.

3. A knowledge of the product. People will ask questions about the product, and a demonstrator that is unaware of how to answer their question may turn somebody away from what you’re selling. Be sure to read and learn all informational tools that may be useful to your product.

4. An attractive set-up. A person casually walking through a supermarket or liquor store may not immediately notice a table with samples on it, as they are probably shopping with a specific purpose outside of what you’re trying to sell. Make sure that the table set-up is presentable, eye-catching and professional. This includes using tablecloths and brochures or signs of the product.

5. Punctuality. As important for any job, keep in mind that as a demo model you need to be on time! The less time that you are in the stores, the less people that will be approached to buy your product. As the saying goes, time is money!

Be sure to visit our website at www.linkingpromotions.com. 

SVEDKA Promotion Showcases Brand's Limited Edition Look

FLORIDA – Along with the excitement of the December holidays, Linking Promotions was offered the opportunity to staff for a number of liquor and wine promotions in cities throughout the state of Florida. Some brands included Mike’s Hard Lemonade, Constellation Wine, Banfi Rosa Regale and Crown Royale Canadian Whiskey. Some events took place in over 30 different locations in the state.

Our most recently staffed holiday promotion was with SVEDKA Limited Edition. The bottle sported the standard and recognizable blue SVEDKA logo, but in its opt-art design style, blue and white wavy lines circumference the otherwise clear bottle. The bottle is meant to be the brands “party bottle” for this festive wintertime season. To support the SVEDKA brands futuristic “2033” image, the bottle features the QR technology (the use of a barcode) so smartphone users can receive drink recipes formulated by the vodka company.

Linking Promotions with also be providing staff for additional upcoming promotions including a New Years Eve Smirnoff handsell and continue working the Mezzacorona Pinot Grigio demo in January.

Be sure to visit our website at www.linkingpromotions.com. 

Linking Promotions Celebrates the Holidays

Miami, FL – To celebrate the wintertime holidays, the Linking Promotions and Linking Events staff left the office Friday, December 23, to spend some quality time with their co-workers. The office enjoyed dinner at a nearby restaurant and exchanged gifts with their Secret Santas. The company party also included dessert to celebrate the birthdays of Lyndsay and Mari.

The Linking Promotions staff wishes you a very happy holiday season and a successful and enjoyable 2012!

Be sure to visit our website at www.linkingpromotions.com. 

Linking Promotions Staffs for KRAFT Display at AYF Championships

KISSIMMEE, FL -- In attendance at the American Youth Football Championships the first week of December, the Kraft Sampling Experience was designed to drive awareness to the new and existing Kraft brands. Linking Promotions staffed the street team that consisted of a labor crew, multiple brand ambassadors, back-ups and two costume characters: the popular Kool-Aid Man and Stuffy, a giant Oreo.

Jade, a first timer as a mascot, played the role of the Kool-Aid Man. Claiming she would participate in this event again “in a heartbeat,” Jade comments: “I enjoyed seeing all of the smiling faces and it was rewarding to know that I was a part of that.” She describes her responsibilities as: “I walked around the event fields and interacted with children and families, posed for pictures and got the kids excited by interacting with them through dancing, high-fives and hugs.”

In 2010 and 2011 we had the pleasure of being associated with events of this caliber by providing staffing for these family-oriented brands. The events have been thrilling and innovative - enjoyable not only for the guests but the staff as well.


Be sure to visit our website at www.linkingpromotions.com. 

Linking Staff Visits His House Children's Home

MIAMI -- To continue the season of giving, the Linking Promotions office staff headed to His House Children's Home to spend time with some of the children. They enjoyed some quality time playing, making penguins and placemats, and eating a pasta dish with a chopped up salad that was perfect for the children to enjoy. After their dinner, they devoured a dessert consisting of doughnuts, Christmas cookies and oreos. The sweets made the children hyper, and the children jumped on and played with the Linking volunteers while watching a movie. At the end of the evening, the children begged for their visitors to read a bed time story, so of course they did not disappoint: the Linking staff read the stories Matilda, The Lion King and Three Little Pigs.

Linking Promotions looks forward to continuing these service efforts well into the new year, and encourages others to give back.

Linking Staff Visits the Residents of Bay Oaks!

Linking Promotions closed their office early Monday, December 5, to spread love and joy for the holidays. Bay Oaks, an assisted living home in Miami, welcomed the Linking office staff yesterday afternoon to assist the residents with wrapping presents and decorating the tree. After an enjoyable time, the staff allowed the Linking volunteers to partake in dinner and enjoy their delicious hot apple cider. As a departing gift, the Bay Oaks staff gave a goodie bag with cranberry cookies.

A Letter from the Linking Promotions staff:

We want to thank the Bay Oaks staff for being such gracious hosts to us, and the lovely residents for welcoming us into their home. Our experience was one we will never forget and one we could never replace. We hope you have a wonderful Holiday season!

Linking Promotions and Chevy Work with NASCAR

Miami Beach, FL – Between 8^th and 9^th street in Lummus Park on Miami Beach, sponsors of the 2011 NASCAR Ford Championship Weekend filled the sand on Thursday November 17 and Friday November 18. For the second year, the Outdoor Fan Festival featured many interactive booths, an outdoor bar and this year Blake Shelton performed a free concert on the beach. Linking Promotions provided eight enthusiastic promotional models for the interactive Chevy car display, which featured four of the company’s cars – including a stylish Corvette and the flashy convertible Camaro – alongside two race cars.

Promotional models ran the booth; they collected leads through a computerized system, which asked surveyors a series of questions to determine interests and favorite cars. Once complete, anyone that took a survey was given a Chevy t-shirt as a token of appreciation for participating. Two girls managed the photo taking – people were welcome to pose in front of the decked out race cars and get their picture taken by our models.

Throughout the two days, the girls worked together to collect over 1,000 leads. The event welcomed travelers from all around the world, and proved to be a great success!

Pay it Forward for the Holidays!

From the Linking Promotions and Events office:

As a “thank you” to our clients that allow us to coordinate events for them year round, and thus allowing for our company to constantly flourish, we have decided to demonstrate our gratitude by spreading happiness to those less fortunate. Our biggest project for the holidays is with His House Children’s Home.

His House’s sole mission is to restore joy in the lives of children, whom range in age from newborn to 17. The 230 children served by this program have been abused, neglected and abandoned, and Linking Promotion’s in-house staff is going to help put smiles on their faces by donating some time and some gifts to the children. More information on this program can be found at www.hhch.org

The Linking Promotions office has also made arrangements to assist some seniors in wrapping their Christmas presents!

Linking Promotions has been blessed by the work our clients give us and because their generosity has helped us, we believe it is time to help others! The giving does not just end with the holidays though: we have made it our goal to help others all throughout 2012. Thank you all again, and we wish you a happy holiday season!

Fresh Batch of Promotions during the Holiday Season

FLORIDA -- With the winter holidays fast approaching, Linking Promotions has welcomed a large number and wide range of new promotions.

Linking Promotions is thrilled to be providing staffing for a Parmigiano Reggiano promotion taking place throughout the November and December months. This promotion is based in stores extending through Florida, Georgia and North Carolina. Team leads can expect cheese packages valued at hundreds of dollars to be distributed to store-goers by themselves and their team of brand ambassadors. Along with this in-store demo, the company is providing staffing for many liquor promotions ranging among a variety of different products, including Sam Adams, Bailey’s and Mike’s Hard Lemonade, as well as staffing a promotion for Ole Smokey’s Apple Pie Moonshine this past weekend.

Beyond in-store events, Linking Promotions is taking part in multi-day events based in Orlando for Kraft and Maxwell House products. The staffing for this event is not limited to only brand ambassadors: Kraft requires two mascots, four cheerleaders and a set-up and breakdown crew.

Applications are now being accepted for all events and our agents are hard at work conducting interviews.


Be sure to visit our website at www.linkingpromotions.com. 

Linking Promotions Welcomes All New Hires!

Upon the arrival of the holiday season, Linking Promotions is excited for all the promotions currently being executed, as well as those coming up in the near future. With over 180 locations for a three-day wellness and health event in November, the nationwide staffing agency has been introducing many new links into the consistently growing database.

New hire, Lea Ring, is a marketing student and an experienced brand ambassador. “My first impression of the company was that it was very organized and held to a standard,” Ring said. She compliments the company’s communication skills and comments that she looks forward to working on her upcoming promotion.

This past Wednesday kicked off the start of the state-wide wellness event in collaboration with Diabetes Awareness Month. The promotion showcased brochures and information about the disease and our brand ambassadors were enthusiastic about the snack bars and shakes handed out for the event.

On behalf of the Linking team, we are happy to welcome all the new hires. With the winter holidays among us, keep a look out for all the new promotions and events!

Be sure to visit our website at www.linkingpromotions.com.