Buick Heads to the Miami Beach Sand with Linking for the 2012 SobeWFF

For the 11^th consecutive year, the Food Network South Beach Wine & Food Festival presented by FOOD & WINE, the largest food and wine festival of its kind, hit the sand of Miami Beach for four days. Celebrity chefs from the acclaimed television network hosted demonstrations and parties throughout the past weekend, and Linking Promotions staffed for Buick inside the Grand Tasting Village. Culinary demonstrations took place throughout the day featuring personalities such as Rachael Ray, Emeril Lagasse, Bethenny Frankel, Anne Burrel and Anthony Bourdain. The Grand Tasting Village featured food from restaurants such as Rosa Mexicano, Fratelli La Bufala and Fogo de Chao Churrascaria. Liquor sponsors included Skinnygirl Cocktails, Cruzan Rum and the Robert Mondavi Winery.

The Buick tent featured many giveaways for this star studded three-day event. Our promotional models offered guests an opportunity to enter to win a free Buick of their choice, up to $65,000 in price, and get a firsthand look, as well as an opportunity to ask questions about the Regal GS and Enclave SUV as demonstrated by product specialists. Copies of the party planning book, Mermaids and Martinis, were given away with each entry. The book is a first for New York event planner, Hilary Pereira, who was on site signing the copies. Mermaids and Martinis officially hits stores April 24, 2012 and will feature planning ideas for a wide variety of events and holidays. Along with the book and car giveaway, guests were greeted with a Buick Blue Ice Margarita, a blend of tequila with sweet blue mixers such as blue curacao, for a refreshing drink in the hot Miami sun. People continually came back for more, some claiming it to be the best drink they had at the festival. On Saturday, a sand castle builder came to make a unique and custom Buick sign to attract guests and lounges were available by the booth so people could relax while flipping through their books and sipping their margaritas.


Be sure to visit our website at www.linkingpromotions.com. 

Linking Promotions Staffs for a Special Vodka and Whisky at a Wine and Food Festival

The first annual Downtown Miami Wine and Food Festival took place in Brickell’s Central Park Miami on Sunday, January 22^nd, introducing an array of vendors and wine tastings to the constantly growing city. Along the line of participants were Firefly Sweet Tea Vodka and Fireball Cinnamon Whisky.  Linking Promotions staff assisted in the activation, giving samples to the eager festival guests that awaited a taste of these unique and flavorful brands.

The Firefly Sweet Tea Vodka lives up nicely to its name, achieving the sweet tea taste that blends well with the likes of lemonade to mimic an Arnold Palmer cocktail. The Fireball Cinnamon Whisky is a whisky with a spice and a slight bite, perfect for the crowd that visited the festival.

The Downtown Miami Wine and Food Festival began at 1 p.m., featuring wine tastings until 4 p.m., cooking demonstrations and musical performances. With the growth of the Brickell area in Miami, nine restaurants plus Johnson & Wales University participated in the festival. A portion of the proceeds benefitted Jorge Posada Foundation, which supports and provides awareness for Crainosynostisis, a condition that affects the growth of an infant’s brain.   

Be sure to visit our website at www.linkingpromotions.com. 

Linking Promotions and Chevy Work with NASCAR

Miami Beach, FL – Between 8^th and 9^th street in Lummus Park on Miami Beach, sponsors of the 2011 NASCAR Ford Championship Weekend filled the sand on Thursday November 17 and Friday November 18. For the second year, the Outdoor Fan Festival featured many interactive booths, an outdoor bar and this year Blake Shelton performed a free concert on the beach. Linking Promotions provided eight enthusiastic promotional models for the interactive Chevy car display, which featured four of the company’s cars – including a stylish Corvette and the flashy convertible Camaro – alongside two race cars.

Promotional models ran the booth; they collected leads through a computerized system, which asked surveyors a series of questions to determine interests and favorite cars. Once complete, anyone that took a survey was given a Chevy t-shirt as a token of appreciation for participating. Two girls managed the photo taking – people were welcome to pose in front of the decked out race cars and get their picture taken by our models.

Throughout the two days, the girls worked together to collect over 1,000 leads. The event welcomed travelers from all around the world, and proved to be a great success!