Miami HEAT and Kia's Family Friendly Activation

The Miami HEAT Family Festival took place March 11, 2012, and raised over $455,000 for the community. The NBA players roamed the event with their wives and children, and interacted with guests. Kia was in attendance with a contest the crowds could not resist: a chance to win $1,000 towards the Family Festival Silent Auction for whoever can correctly guess the number of basketballs inside of two ice sculptures. The sculptures were part of the Ice Luge Photo Op display where families and guests could pose with their favorite HEAT players. Along with this contest, Kia donated $1,000 to the Miami HEAT Charitable Fund.

Three promotional specialists from Linking Promotions handled the activation, encouraging guests to enter the contest and informing them about the Kia Optima that was on display. HEAT/Kia rally towels were given out as well. At the conclusion of the contest, our specialists distributed the contest’s basketballs on a first come, first serve basis. The activation focused around lead collection, and an interactive contest with great giveaways, such as this one, is always a good technique to bump up your lead generation!

Be sure to visit the Linking Promotions website at www.linkingpromotions.com. 

Buick Heads to the Miami Beach Sand with Linking for the 2012 SobeWFF

For the 11^th consecutive year, the Food Network South Beach Wine & Food Festival presented by FOOD & WINE, the largest food and wine festival of its kind, hit the sand of Miami Beach for four days. Celebrity chefs from the acclaimed television network hosted demonstrations and parties throughout the past weekend, and Linking Promotions staffed for Buick inside the Grand Tasting Village. Culinary demonstrations took place throughout the day featuring personalities such as Rachael Ray, Emeril Lagasse, Bethenny Frankel, Anne Burrel and Anthony Bourdain. The Grand Tasting Village featured food from restaurants such as Rosa Mexicano, Fratelli La Bufala and Fogo de Chao Churrascaria. Liquor sponsors included Skinnygirl Cocktails, Cruzan Rum and the Robert Mondavi Winery.

The Buick tent featured many giveaways for this star studded three-day event. Our promotional models offered guests an opportunity to enter to win a free Buick of their choice, up to $65,000 in price, and get a firsthand look, as well as an opportunity to ask questions about the Regal GS and Enclave SUV as demonstrated by product specialists. Copies of the party planning book, Mermaids and Martinis, were given away with each entry. The book is a first for New York event planner, Hilary Pereira, who was on site signing the copies. Mermaids and Martinis officially hits stores April 24, 2012 and will feature planning ideas for a wide variety of events and holidays. Along with the book and car giveaway, guests were greeted with a Buick Blue Ice Margarita, a blend of tequila with sweet blue mixers such as blue curacao, for a refreshing drink in the hot Miami sun. People continually came back for more, some claiming it to be the best drink they had at the festival. On Saturday, a sand castle builder came to make a unique and custom Buick sign to attract guests and lounges were available by the booth so people could relax while flipping through their books and sipping their margaritas.


Be sure to visit our website at www.linkingpromotions.com.