Buick Heads to the Miami Beach Sand with Linking for the 2012 SobeWFF

For the 11^th consecutive year, the Food Network South Beach Wine & Food Festival presented by FOOD & WINE, the largest food and wine festival of its kind, hit the sand of Miami Beach for four days. Celebrity chefs from the acclaimed television network hosted demonstrations and parties throughout the past weekend, and Linking Promotions staffed for Buick inside the Grand Tasting Village. Culinary demonstrations took place throughout the day featuring personalities such as Rachael Ray, Emeril Lagasse, Bethenny Frankel, Anne Burrel and Anthony Bourdain. The Grand Tasting Village featured food from restaurants such as Rosa Mexicano, Fratelli La Bufala and Fogo de Chao Churrascaria. Liquor sponsors included Skinnygirl Cocktails, Cruzan Rum and the Robert Mondavi Winery.

The Buick tent featured many giveaways for this star studded three-day event. Our promotional models offered guests an opportunity to enter to win a free Buick of their choice, up to $65,000 in price, and get a firsthand look, as well as an opportunity to ask questions about the Regal GS and Enclave SUV as demonstrated by product specialists. Copies of the party planning book, Mermaids and Martinis, were given away with each entry. The book is a first for New York event planner, Hilary Pereira, who was on site signing the copies. Mermaids and Martinis officially hits stores April 24, 2012 and will feature planning ideas for a wide variety of events and holidays. Along with the book and car giveaway, guests were greeted with a Buick Blue Ice Margarita, a blend of tequila with sweet blue mixers such as blue curacao, for a refreshing drink in the hot Miami sun. People continually came back for more, some claiming it to be the best drink they had at the festival. On Saturday, a sand castle builder came to make a unique and custom Buick sign to attract guests and lounges were available by the booth so people could relax while flipping through their books and sipping their margaritas.


Be sure to visit our website at www.linkingpromotions.com. 

KIA Motors Activates for the NBA Season

KIA Motors is setting up activations in various basketball stadiums during the NBA season and Linking Promotions is joining them in Miami, at the American Airlines Arena, and in Orlando, at the Amway Center. As the KIA Optima is the official car of the NBA, it is only expected that the giveaways from the car brand be plenty: and they have been. In Orlando, during the Orlando Magic game, a fan could participate in a contest with the prize being a car. The contest required the fan to shoot and make three free throw shots and a half-court shot. Activations in Miami for the Miami Heat games will begin this Sunday and Linking Promotions’ promotional models will be giving away prizes for participating in interactive contests as well.

Training for the Orlando activation was prepared by Linking Promotions at the KIA of Orlando. On display in the Amway Center is the Kia Optima, and in the American Airlines arena there is a Kia Optima as well as the Kia Sorento. The Kia Optima is a sporty and modern 4-door car that features a heated steering wheel and bio care heated seats for those cold days. The Kia Sorento is a SUV that has a panoramic sunroof and a 6-speed gate-type auto transmission which can help save the driver up to 12% in fuel compared to other auto transmission styles.

Linking Promotions has been at the Amway Center for the entirety of the season so far. The Orlando Magic currently has a record of 13-9, with their next game being tonight at home verse the Cleveland Cavaliers. Joining Kia for the first time this season, Linking Promotions will be in attendance of the Sunday evening Toronto Raptors game, the old team of Miami Heat starter Chris Bosh. The Miami Heat currently holds a record of 16-6, with an away game this evening verse the Philadelphia 76ers.

Be sure to visit our website at www.linkingpromotions.com.