The Miami HEAT Family Festival took place March 11, 2012, and raised over $455,000 for the community. The NBA players roamed the event with their wives and children, and interacted with guests. Kia was in attendance with a contest the crowds could not resist: a chance to win $1,000 towards the Family Festival Silent Auction for whoever can correctly guess the number of basketballs inside of two ice sculptures. The sculptures were part of the Ice Luge Photo Op display where families and guests could pose with their favorite HEAT players. Along with this contest, Kia donated $1,000 to the Miami HEAT Charitable Fund.
Three promotional specialists from Linking Promotions handled the activation, encouraging guests to enter the contest and informing them about the Kia Optima that was on display. HEAT/Kia rally towels were given out as well. At the conclusion of the contest, our specialists distributed the contest’s basketballs on a first come, first serve basis. The activation focused around lead collection, and an interactive contest with great giveaways, such as this one, is always a good technique to bump up your lead generation!
Be sure to visit the Linking Promotions website at www.linkingpromotions.com.
Be sure to visit the Linking Promotions website at www.linkingpromotions.com.
